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:	post by grandmotherweb at 2022-01-31 18:40:58

https://www.inputmag.com/features/aqua-teen-hunger-force-movie-pr-stunt-bomb-scare-mooninites-boston-2007

'The panels were everywhere: above the entrance to an Allston comic book shop, next to the Gate C sign outside Fenway Park, clinging to the Longfellow Bridge. [...]

when Boston authorities were presented with a mysterious electronic object, they reacted decisively. Police closed the Longfellow and Boston University bridges, and the U.S. Coast Guard halted boat traffic on the Charles River. The Orange line shut down for more than an hour, as did the northbound side of I-93 and several main roads.

Commutes were thwarted, confusion reigned. If, like me, you were in the city that day, you might have heard the wails of ambulance sirens or the earthshaking blast of the bomb squad as they deracinated a device with a water cannon. [...] “The fact that it took them an hour to be like, ‘Nah, it’s just a Lite-Brite’ was one of my first real ‘Your tax dollars at work’ moments.”

The Boston Mooninite panic — which took place almost exactly halfway between 9/11 and the 2013 Boston Marathon bombing — has gone down in the annals of history as the guerilla marketing initiative that brought a city to a standstill. (Samples and Adamovich are still sensitive about the incident being described as a “hoax,” as there was no intent to make anyone think the Mooninite devices were bombs. “This is not the kind of publicity we would ever seek,” Phil Kent, the chairman and CEO of Turner, said at the time.)'

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